ABOUT THE CAMPAIGN
The Adidas Superstar campaign, released in 2015, featured a myriad of celebrities in their relaunch of the classic shoe. The series of ads featured stars like Yoon, Pharrell Williams, Rita Ora, and several others, putting a familiar face with a familiar shoe.
ABOUT THE CREATOR
The photos and campaign were curated by Johannes Leonardo, a creative influence specializing in advertising. He is located in New York City, New York.
The link for the Adidas Superstars campaign can be found here: https://johannesleonardo.com/project/adi-superstar
More of Johannes’ work can be found at: https://johannesleonardo.com/
DESIGN
Contrast: Part “a” demonstrates the use of contrast with the use of black and white throughout the ad, from the model, to the background, to the logo itself. The models hair appears a bright white, along with details on the shoulders and the Adidas logo. These are heavily contrasted by the rich black that saturates the piece, offering dimension and visual interest.
Repetition: Throughout the ad, Adidas signature three stripes are repeated in different areas and ways. The most apparent is labeled by part “g”, with the three blue stripes covering the text that reads “superstars”. These same three lines are repeated on the shoulders (g) and on the adidas logo at the top right of the ad.
Alignment: The creator uses various alignments to offer visual appeal. These include a center alignment for the “superstars” text (d). In the bottom right corner, as well as the upper right corner, the text is right aligned, offering more visual interest.
Proximity: The models head is proportionally distanced from the edges of the ad (b). The superstars text is centered on the middle of the models face, evenly spaced between the chin and the forehead. The link at the bottom of the ad as well as the logo at the top are equally distanced from the perimeter (e).
COLOR
Johannes uses color to draw the viewers attention to the text that reads “superstar” without actually using the color as a part of the text itself. By highlighting the three signature stripes blue (a), the reader is offered contrast and a focal point in comparison to the black and white background (b).
TYPOGRAPHY
The creator uses the classic Adidas font for all text elements in the piece. The “superstars” text is a bolder, larger size, as it is the focal point of the piece (a). The logo is a smaller size of the same font, and the link at the bottom is a slightly smaller version of the same sans-serif font in the color white.
MY RENDITION
CONTRAST: In order to replicate and have my ad feel as though it could be apart of the same campaign or company, I decided to mock up the Superstar’s campaign with the Adidas shoe “Forum”. I used contrast in the same areas as Johannes original.
Repetition: I attempted to use repetition in the same areas as the original piece. I tried to replicate the three stripes covering “forum”, used the same logo, and attempted to mock the three striped sleeves. (C)
Alignment: I tried to convey the same sense of alignment in my work, using the same center alignment and right side alignment for the logo and the campaign link. (d)
Typography: I used the font ITC Avant Garde to replicate the Adidas font. I sized up my forum font and kept the link font smaller to resemble the original.
Color: I used the same black and white as the original ad (a), and tried to replicate the blue (b) in the original piece for my three Adidas stripes as well, attempting to offer the same appearance.
Conclusion: I think that my ad is fairly similar to the original and could work in the same campaign. I think with a few tweaks to alignment, contrast and color, I would be able to achieve a closer replica. They work together because they contain the same elements, but different subjects. Because the original campaign showcases many different celebrities, I feel as though adding a new face blends with the advertisement well.
WWOD 
Leave a comment